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With a brand that goes back to 1947 the 47 Brand is steeped in history and has been born from an authentic American sports background. 47 Brand briefed AA Creative to form an immersive showroom at their EMEA HQ offices.

Capturing the heritage was an important deliverable for Brand 47, placing a need to make their customer feel the brand as soon as they entered the showroom with furniture and pieces of merchandise that spoke a key storytelling being vital. The space needed to showcase their product and allow customers and partners to feel it was a space they could fully connect with.

This has resulted in a showroom that has been the heart of their customer meetings and an area that captures the essence of their brand from the old wood and new modern point of purchase elements, glorifying boxes to retail callouts and full units that merchandisers can use to showcase the product and provide space to position their brand.