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With a mission that dates back to 1856 G.H. Bass & Co. want to be known across the world for making the best shoe. AA Creative was commissioned to support this prestigious American introduction into the Europe market.

With a very tight deadline AA Creative delivered a vast range of tables, risers, displays, POP and product signage showcasing Authentic American brand values and traditions that were important to BASS, using raw steel materials and woods to showcase the product collections across both retail stores and window displays,  with a clear brand message that their new customers could completely immersive themselves in and understand.

The display was such a success it was rolled out across iconic stores such as Liberty of London and was used to showcase the collections in retail across Europe.