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The Dune Group is one of the most influential global players in the fashion footwear and accessories sector and is based in the centre of London, the fashion capital of the world with over 20 years of experience in the footwear industry. AA Creative worked closely with MHH ( to design and produce all the seasonal POS and in-store merchandising riser displays for Dune shoes.

The displays consisted of minimalistic metal stands and table displays with foil wrapped discs in elegant and bold colours that were colour matched and enhanced both the men’s and women’s footwear collections in the windows.

Production was rolled out to all UK and International stores and was modular to support in store retail merchandising and window displays. The success of this duel implementation gave a new direction the the point of sale going forward.

All deliverables are produced in premium materials and finishes to highlight the footwear collections on offer and enhance the renowned position of this retailer.