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Fred Perry were established in 1952 and renowned for the brands ability to cross between sports and streetwear. AA Creative was briefed to design and produce a footwear POS kit for various retail customers to create a strong brand presence across different stores.

AA Creative designed a range of POS collateral for retailers in the UK and across Europe. Specific kits were produced for the retailer Schuh and generic kits consisting of slatwall headers, shoe shelves and floor standing units were designed for mass roll out.

The simple execution of the brand colour and logo made the merchandising kits highly effective and the call out in-store was able to give strong brand ownership to a focus area of the Fred Perry collective in a shop-in-shop environment