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London Graphic is an iconic design retail store in the heart of London Convent Garden. After seeing the unit showcased by Derwent at CreativeWorld, London Graphic requested to have a bespoke unit delivered from the new merchandise unit that AA Creative designed, this needed to also be fitted with the merchandising guidelines fully supported. The brief was to create a bespoke in-store fixture that would be positioned at a key point to the front of the store, capturing the brand elements of the new merchandising unit.

Using the modular features of the Derwent merchandising solution c the unit was to showcase product and encourage consumers to try before they buy, the unit also need to work in their own retail unit shells, which supported the new merchandiser adaptability solution.


After a tough 2020 for retail it was a real pleasure to be updating Derwent Art merchandising displays. 

Not only are the original merchandising displays still being used, but they were functioning like the day they were first installed. After a new brand refresh by Derwent the displays are looking refreshed and ready for another five years of service to the art community.