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Lowe Alpine is an independent bag specialist that pushes the boundaries of backpack innovation for both men and women’s carry systems. AA Creative was briefed to capture a retail design unit that expressed movement in a static retail display.

AA Creative delivered a visually dynamic solution to the client that was designed around ‘movement’ allowing the product to be shown across the retail landscape with a generic system, displaying all the various sizes of the available product in the range. At the same time it needed to be able to communicate to consumers the detailing of the product as an important buying factor prior to purchase, for instance features of the back support system was a key communication in this brief. 

The new retail system was central to a new marketing campaign that was rolled out with display furniture and installed at the new purpose-built HQ showroom and was also installed in Kendal, Holland, Norway & German offices.