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With an authentic and nostalgic history whose brand is renowned for vintage sportwear and apparel. AA Creative was commissioned to support a complete retail design install for bluechip retail stores.

With an initial immersive concept delivered to the client, a complete shop-in-shop retail merchandising kit was designed and delivered, making sure that key marketing campaigns could be captured within the shopping experience. There were also focus display positionings on the merchandising display allowing showcasing of product.

The display gave the brand prominent position in accounts where other brands were present, allowing the shopper to feel fully engaged in the Mitchell & Ness brand with a takeaway experience similar to that of a flagship store experience.