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Showcasing a product like a knitted hat was proving difficult for New Era to show instore. AA creative solved this problem by developing a merchandise silhouette that the knitted headwear could be placed upon solving and delivering units to support sell in.

With the evolution of the merchandising solutions, point of purchase needs and requirements were changed to fit New Era customers, glorifier boxes give focus to a product or callout to a limited edition collection or brand collaboration.

Special edition lightboxes were created for special launches of products to give focus on the beginning of a sporting season or brand communication.