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As the official headwear sponsor to NFFC, ’47 Brand briefed AA Creative to design and implement two new permanent shop-in-shop areas in the Club Shop and in the Nottingham Tourist Information Centre, through their increased brand activation with yet another professional football club; Nottingham Forest FC. 

The retail design project resulted in prominent locations across both sites and allowed AA Creative to design a visual merchandising display, that increased brand call out areas and created a unique shopping experience. A consistent retail environment was key to the success of the install and by creating illuminated light-boxes and strong branding call out areas the outcome was an engaging and interactive retail experience for the fans. This installation has already made a positive impact on sales showing an increased uplift of over a 1000 units sold within a few weeks of installation and exceeding all ROI metrics.

The Tourist Information Centre is a unique and desirable location, AA Creative made sure from the offset that demographic of the shopper was key and this was a location that many other brands would be enviable of having a shop in shop area. It has the perfect city centre location with constant footfall. The new ’47 Brand retail area has attracted more visitors and become a destination for the cap and NFFC merchandise sales.